Main Purpose of the Job

The Marketing Manager manages products, promotions, pricing and distribution channels to build, maintain and expand relationships that will allow the company to meet its sales and other objectives. The marketing department has the following key functions: Graphic design, Product management, New product development, Costing and pricing, Promotions, Public relations, E-commerce and Event planning.

Key Responsibilities

• Write marketing copy and business communications (internal and external)

• Manage corporate communications

• Develop and manage marketing-communications plans and budget

• Develop detailed product and/or customer-specific plans

• Analyze industry trends and adjust short and long-term plans, as required

• Oversee product management

• Plan and manage promotions to maximize R.O.I.

• Work with sales dept. to analyze and develop distribution channels

• Measure and quantify results of marketing activity

• Review all company activities as they reflect on our brand

• Work with sales team to plan and execute customer-specific activities to grow sales (ie. proposals, promotions)

• Create and maintain our corporate identity and build Reunion Island brand equity

• Analyze competitor activities

• Write proposals and prepare presentations for key accounts, in cooperation with sales

• Build enthusiasm internally for new products and promotions

• Represent the company at pubic and industry events

• Media relations

• Develop marketing-related Work Instructions;

• Other duties as assigned

 Qualifications

• Thorough understanding of coffee industry;

• Thorough understanding of the principles and practice of marketing;

• Excellent written and verbal communication (ie. public speaking, copywriting and business documents);

• Excellent interpersonal skills, including conflict resolution;

• Strong organizational and project management skills, including proactive troubleshooting.